So what is Air Asia's unique selling-point, then?
Monday 24th November. Walking around KL Sentral station, I noticed this advert for Air Asia, founded by Tony Fernandes, which offers cheap flights around southeast Asia. They work on the same model as Ryanair, it seems, offering some headline-grabbing “zero fares” (though you pay a fair bit of tax), quite a lot of cheapish fares, and recouping the losses by penalising later bookers and those who want “frills” like food, water, baggage-handling, etc. They are doing very well, it seems, but I wonder what Michael O’Leary would make of their advertising strategy.
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